According to the latest Tourism Situation Bulletin, the Costa del Sol is maintaining its growth trajectory in the first six months of the year, driven by its primary international markets. The report highlights that the region of Málaga continues to experience positive trends, with 2,887,246 hotel travelers recorded, a 6.3% increase compared to the same period in 2023.

Esperanza González, CEO of Turismo Costa del Sol, commented, "The bulletin shows a continued increase in tourist flows to our province, driven by the excellent performance of the international market, as the national market shows slight declines."

• Hotel Travelers: 2,887,246 travelers from January to June, up 6.3% from the previous year. This increase is primarily due to a rise in international travelers (+11.1%), while national travelers decreased by 1.3%.
• Overnight Stays: 9,396,949 nights, an 8.6% increase, driven by international stays (+12.8%) as national stays fell by 3%.
• Other Hotel Indicators: Average hotel stay increased by 3.3%, occupancy rate rose by 2.3 points, and hotel employment grew by 6.5%.

• Tourist Apartment Travelers: A 16.6% increase from the same period in 2023, with international travelers up by 21.9% and national travelers by 4.6%.
• Overnight Stays in Apartments: Up by 10.6%, largely due to a 14.1% rise in international stays.
• Apartment Occupancy: Increased by 3 percentage points.

Esperanza González expressed satisfaction with these results, stating, "We are delighted to see that we continue on the growth path we have been experiencing since the beginning of the year. Furthermore, we are already in the midst of a summer season that we at Turismo Costa del Sol approach with confidence, thanks to our tireless efforts to promote the Costa del Sol not only in Spain but also in major European markets."