Marbella has again broken records in hotel profitability, with 289.17 euros of revenue per room, in a month of August that recorded an occupancy rate of 86.8 percent, six points higher than last year. This is reflected in the data of the National Statistics Institute (INE), which shows that the city received in hotel establishments a total of 87,716 visitors, 60,373 of them of foreign nationality. The general director of Tourism in the city council, Laura de Arce, has valued that “our destination continues to maintain the formula of quality over quantity,” a point on which he stressed that also “is noting an increase in travelers in the four months of the summer season, which now runs from June to September, instead of the traditional mass arrival of tourists in July and August.

The municipal responsible, who has detailed that the national client has starred in the longest stays in the city, has emphasized the “strong rebound” in the average price of hotel establishments, reaching 331.88 euros, compared to 301.66 euros in 2023 or 224.01 euros in 2019. It has also highlighted the new milestone in revenue per occupied room, with 289.17 euros, compared to 244.54 euros last year or 197.88 euros in 2019. “Marbella is consolidating the tourism model to which other destinations aspire,” said De Arce, who recalled that ”the city knew how to adapt to the new demands after the pandemic with a commitment to excellence, a strategy that continues to give very good results.” 

Regarding the nationalities of visitors, noted that in August increased German, Italian and Swiss tourism, as well as the computation of African countries, “which reflects data from Morocco and Persian Golf mainly”, and Russian, “which again shows some recovery since 2020”. At this point, has alluded to the visitor from the United States, which in recent months had been positioned in third place, behind only the United Kingdom and Spain, “has been overtaken by Italy, a market that recorded a strong increase in August”.